Building a truly profitable marketing agency is rare. Writing a book that’s profitable from the day it’s published is rarer still. Carolyn Dean has done both.
On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.
As they say, revenue is vanity and profit is sanity. The experiences of marketing expert, entrepreneur, author and speaker, Carolyn Dean proves this point in spades. In this very in-depth and personal conversation, Carolyn reveals how she built her agency, My Dental Marketing, and how she became a leading key person of influence in the dental marketing space – and believe me there was a few obstacles along the way.
If you’re looking for ideas on how to become more profitable, build better systems and processes, how to leverage your time as an influencer rather than working in your business, then you’re going to get a lot out of this conversation.
Here’s just some of what Carolyn shares with us:
Links:
Fully Booked: Dental Marketing Secrets for a Full Appointment Book by Carolyn S Dean
Carolyn on Linkedin
If you’re not familiar with the name, Simon Zutshi is something of a celebrity when it comes to property investing in the UK. This seasoned investor, author and teacher, now turned ‘property fintech’ entrepreneur, has helped literally thousands of people gain a foothold on the property investment ladder, build their portfolios and achieve financial independence.
Grab a coffee, a notebook and pen and sit back for an episode that is chock-full of golden nuggets. We deconstruct Simon’s journey as a property investor and author of the bestseller, Property Magic; how he started the hugely popular Property Investors Network group; how he built an army of passionate ambassadors for his business; and the building of his latest venture, CrowdProperty. Plus a whole heap more.
We’ll get into:
Links:
Facebook - Official Simon Zutshi
Property Magic: How to Buy Property Using Other People's Time, Money and Experience
You don’t often hear the word joy come up when you think about the subject of business optimisation. But that’s one of the reasons why David Dugan’s approach to business coaching and mentoring is so unique, not to mention successful.
David is a former naval commander turned high-level business coach (an inspiring story of grit and transformation in itself) and founder of the business coaching and mentoring company Abundance Global. Unlike many business coaches, David and his team work very closely with businesses at a numbers level where they help control not only revenue but profitability. And the results are there for all to see. In the last 12 months, David and his team have helped their group of clients with over $84 million in revenues raise this by a combined 55%, while net profit increased 418%.
If you run an established business and you’re looking to boost profits, create more cash, and get more joy from your work and life, bookmark this episode. You’ll definitely want to listen to it more than once.
In this mini-masterclass, we look at:
Links:
David’s website – DavidDugan.com
David’s email – david@abundance.global
When I read the book ‘Stealing Fire’ for the first time it changed my life. The idea of being able to pro-actively cultivate a 'flow state’ shifted something in my brain. The book’s tagline says it all: "How Silicon Valley, the navy seals and maverick scientists are revolutionising the way we live and work.”
The book’s co-author, Jamie Wheal, is a super geek on the neuro-physiology of human performance and executive director of www.flowgenomeproject.com.
Jamie works with Fortune 500 companies like Redbull, Google and Nike to the US Navy Seals. His brain is celebrated by everyone from Richard Branson to Bill Clinton, and Kelly Slater to Tony Hawk.
In this conversation we get into:
And loads more.
You can watch the Facebook LIVE recording of the podcast here.
If you’re looking for ways to unlock more fun, performance and get in the zone - tune in!
Checkout:
http://www.flowgenomeproject.com/
Facebook live link --- https://business.facebook.com/glencarlson.cc/videos/174185030126764/?business_id=932573913486787
When you think of Formula 1 motor racing you probably think about the drivers, the cars, the pit crews and the action on the racing track. Behind all of that is an incredible business that requires dynamic leadership, tight execution and strategic vision.
The typical F1 team has 300-600 employees and costs a bare minimum of $50M+ per year to run. Teams travel for months at time, developing their technology, managing key relationships and executing strategies that are measured in microseconds, as they move from city to city.
The business model for F1 has significantly changed 5 times in the last 20 years. Pre 2000, the sport was mostly funded by tobacco companies while today the business model is diversified across a range of innovative products, services and events.
The technology the sport relies upon is superseded every year and the health and safety risks to the team are ever-present. It’s not just the driver’s who have to navigate tough conditions at lightning speeds, I’m sure you can imagine that running this type of business is incredibly challenging for the executive teams.
This weeks’ episode of the DENT podcast features Mark Gallagher, who for over 30 years has been one of the senior executives within Formula 1. He was on the founding management team of Jordan Grand Prix, he was brought in to lead Jaguar Racing as it transformed into Red Bull Racing, as well as heading up the engine manufacturing business, Cosworth. Mark’s also the author of the book “The Business of Winning” and a highly sought after International conference speaker.
In this episode, Daniel Priestley talks to Mark talk about building high performing teams, communicating the vision, getting out of the way as a leader, dealing with transformation and demanding impossible targets from people!
Here’s just some of what Daniel and Mark discuss:
If you think your business is stressful, you’re going to enjoy this podcast as we step into the high stakes, high performance business of F1.
Links:
Book – The Business of Winning
On today’s Dent Podcast we had a talk with Michael Clark that’s a must-listen for any entrepreneur. Michael is the Queensland State Leader for Dent Global. But before that, Michael has had a long and interesting journey that saw him as Managing Director of the #1 LinkedIn training company in the world, which he then sold for seven figures.
Michael is a passionate speaker and is zeroed in on what businesses need to do to stand out to potential buyers. He’s also been at the forefront of the LinkedIn training business, which grew from a modest venture into a global industry. Today’s episode sees Michael recount his story and how he singled out one promising business and turned it into a lucrative venture.
In this episode, we talked about:
Built Europe’s largest Linkedin Training business, large scale training projects through corporate orgs thousands of staff, complexities. Secured two-year partnerships with linkedin. 25 trainers 12 different languages. First certified linkedin training company. Raised capital built board etc.
Title: scaling teams, tackling cultural diversity
Links:
The wealthy make their money in business, but they keep it in property.
Over a 35-year career, Bushy’s built a serious personal property portfolio and has helped more than 1,700 people secure over half a Billion dollars in property.
He’s the Author of ‘The Freedom Formula’ and enjoys a global lifestyle as a result of his own financial freedom.
In this conversation we deconstruct his property strategy, as well as his business strategy.
If you’ve ever wanted more time for yourself and your loved ones — which should be everybody — then you can’t miss this podcast.
We also chat about:
Links:
On today’s Dent Podcast we were lucky enough to sit down with Chris Robb. Chris is the author of the book ‘Mass Participation Sports Events’, a highly sought after international speaker, a high impact consultant and the CEO of Mass Participation Asia. Chris has run huge events all over the world and raised millions of dollars for charity. Needless to say, he’s someone whose brain we were excited to pick.
Chris is an expert in making big event happen -- from the marketing to logistics to security to public relations -- his work has brought him varied experience and many lessons. In our conversation, we unpack some of Chris’s experience from a childhood growing up in Zimbabwe to running events that over 1 million people have participated in.
In this episode, we really dug into things like...
Links:
Like any parent, my guest in this episode of the Dent podcast knows the difficulty of balancing a great career with family responsibilities. But by leveraging her entrepreneurial skills and core values, she managed to balance being an attentive parent with building a successful business.
Meet Deb Jeffreys. Deb is the cofounder of the Brilliant Group, which is all about innovative digital marketing. As an expert storyteller, Deb has helped scores of businesses articulate their brand’s value and thereby generate between $100,000-150,000 in their first year after being serviced by Brilliant’s marketing team.
In our conversation, Deb discusses the four stories that must be told in order to build a great business. She also talks about what her business did to evolve from charging $5,000 for a website to an $80,000 minimum retainer income. If you’re interested in strategies to not only build your brand but to learn how to communicate your value to high-paying clients, then this episode is for you.
We also get really into...
Links
Ronsley is an author, speaker, serial entrepreneur and founder of Amplify audio marketing agency. He’s also the creator of We Are Podcast - the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries.
In this conversation we focus predominantly on accelerated content creation hacks like how to create 90+ pieces of written content a month, without having to write a single word.
Ronsley has build a business that specialises in exactly that - extracting well articulated ideas, stories, case studies and stories from the minds of thought leaders and converting it into an epic content ecosystem.
This is the second time I’ve had Ronsley on the show. You can listen to the first episode here.
Listen to the full episode to hear all of the above, plus things like:
Links:
In this episode of the Dent podcast, my guest has grown her startup from zero to $7 million in revenue over the last four years, doubling year on year, and is continuing to do so. Janelle Gonzalez, founder of Blue Toro Mobile Mechanics, is not just the CEO of Australia’s fastest growing automotive business, she is also a force in the marketing and technology business.
Janelle and I had a great conversation about pitching, publishing, creating products, raising a company profile, and how she scaled an otherwise local service business into a national company. We also get into Blue Toro Racing, the race car team that she put together to raise money for charity and why philanthropy is a big part of the picture. If you want to learn about methodologies and checklists to help you systematically build out your business to scale up, then this is the episode for you.
We also get really into...
Navigating the unfamiliar territory of being an industry disruptor
How Janelle is addressing her current lack of a work-life balance
Why you must directly address your audience’s fear during a successful pitch
The benefits of elongating the franchise sales process from one month to five months
Mapping out the exact steps and outcomes of the franchise sales process
How to warm up an unfamiliar audience to foreign concepts like franchising
Being a female business owner in a male dominated industry
Janelle’s fearlessness in going against the automotive industry
Why Blue Toro switched from a flat fee to percentage model with franchises
The challenges faced in creating a charitable culture
Links
Blue Toro Mobile Mechanics
Blue Toro’s Facebook
Janelle’s LinkedIn
Glen Carlson Facebook
Dent Global Scorecard
Andy Salmon OBE is the retired Major General of the Royal Marines. He lead the joint forces (over 10,000 troops) in Iraq before retiring to become an advisor to some of the UKs most iconic companies (McLaren, Jaguar Land Rover, etc).
His military career has taken him to the front lines of conflict all over the world. He has had to become the calm at the center of the storm leading many thousands of people through delicate situations. In addition to leading the Royal Marines, he has run the Commando Training Center, he’s served NATO, the Ministry of Defense and he is a fellow at London School of Economics.
This podcast was a masterclass in leadership and mindfulness. Andy distilled hard-won wisdom about dealing with fear, stress and complexity while leading a large group of people.
In this podcast, he shares remarkable ideas on:
On a personal note, being in Andy’s company during this interview was uplifting. Andy has an energy that made me feel like I had more capacity to give. Something about his story, his experiences and his intention created the space for me to be more brave in my outlook. I’m sure you’ll get the same sensation as you listen to this podcast.
It is my greatest honor, to share this podcast with you as you begin 2018:
All the best, Daniel Priestley